Our tone is light, real, smart , personalisedand motivating. With a sense of hope andhappiness. The language is easy to understand and not superfluous.
Our tone is conversational and never instructional. It brings in the nuances of day to day conversations that a patient would be having with a caregiver / care partner
Our brand tone is reassuring, prudent and uses a vocabulary of international standards, which can be understood by patients from the world over.
Spread has designed the Brand, Identity, Brand Playbook and Website of Manipal