spread – Spread Design

ICB Indian Craft Brewery – India by design.

India by design. In a city teeming with breweries that look to the West, Spread Design and Innovation decided to look back – way back. Spread was awarded with the distinction ‘Red Dot’ in the Red Dot Design Award : Brands & Communication Design in 2025. For our work on ICB (Indian Craft Brewery). Proving that authentic Indian heritage can be a global heavyweight. Spread’s award-winning design for ICB sidesteps imitation by diving deep into India’s own brewing history, which dates back to the Indus Valley Civilization. The entire brand identity is a nod to these roots, featuring a custom typeface derived from ancient Indic seals and unique Beeroglyphs that narrate ancient tales without a single word. The result is a brand that is both primal and futuristic, transforming the brewery into a sanctuary of positive hedonism. This philosophy extends to its operations, where sustainability is key, and brewing byproducts are repurposed. Having already welcomed over 500,000 guests within nine months of its launch, ICB has successfully brought a taste of ancient India to the modern craft beer scene, demonstrating that the most refreshing ideas can be steeped in Indian history. “Indian culture is the richest open source for native ideas to feed the new and innovative. Globally! Contemporary Indian design and business should work towards being a reference point for original / local ideas with global quality. The Global South has the opportunity to revisit roots, renew culture and celebrate the richness of craft cultures and make craft the new luxury. We have looked outwards for too long while the world has leaned into our open source design culture. It’s time to use our imagination to create fresh and unimaginable success stories. And business models that deserve to be scaled as they connect at an emotional, sensitive and visceral level. Thereby position Indian design globally as having semiotic richness and spiritual depth. Even a brewery can be a sacred space to discover your true self, find your tribe. ICB brews community, ferments friendships, crafts happiness.” Sonia ManchandaFounding Partner, Spread Design and InnovationBoard Member, World Design Organisation Global win for Indian Design Spread gets a Red Dot! 🔴 Just announced, a Red Dot Design Award 2025 win in the Brands & Communication category. For Spread’s work on ICB | Indian Craft Brewery. Rediscovering Indic Roots In our fast paced city life, we long for a moment of rest, real feelings, genuine laughter, true understanding. For a warm embrace…we have everything and yet there is an emptiness. Spread went on a quest. Boldly revisiting our Indic roots. Going as far back as possible. Revisiting our culture. To find our Primal, Native, True selves. To revitalize our (drinking) (eating) (gathering) (communing) (celebrating) culture. Going back within. To a space that is authentic. That knows us and that we know. Yet it is bold and new. To create a new paradigm, where we celebrate our own culture. With ICB Indian Craft Brewery the difference is Indic. This project is a break away from the usual patterns of thinking about a brewery, to create a new way of thinking, new heights of experience, rediscovering new ideas from our ancient culture. To turn ordinary everyday experience into extraordinary. Spread Design and Innovation worked closely with the Founders of the Indian Craft Brewery to develop an original Indian brewery concept by going deep into our Indic roots. Craft is the new luxury The Indian Craft Brewery project is the crafting of a new story, a new drinking culture – crafting every design detail of food, drink and place to allow patrons to immerse in a whole new experience. True to us as – craft is the new luxury. This meant, exploring the trading seals of the Indus Valley Civilization, studying the scripts, taking inspiration from the richness and elemental qualities of the seals. In this rich civilisation, there are traces of beer brewing equipment. Every part of our great country has indigenous spirits – entirely original, native and innovative, a great source of rich inspiration. Familiar, yet surprising! Besides discovering unbroken traditions in our culture. Research into the Indus Valley’s brewing and trading traditions led to the discovery that beer was brewed in the Indus Valley in 1300 BC and we discovered Vari – a symbol from Indic seals representing an unbroken pilgrimage tradition where young men carry water for miles. The tradition and the water carrier is unbroken – to this day. Thus we developed the idea of the Vari, the water carrier representing one who quenches our thirst for adventure, also each one of us and ICB patrons. Crafting the very ‘idea of ICB’ as a sacred space that will ease your pressures. Brewing community. Fermenting friendship. Crafting happiness. Red Dot Design Award Founded in 1955, the Red Dot Design Award is one of the largest and most esteemed design competitions worldwide, often referred to as the “Oscars of Design.” The award honors excellence in communication design and serves as an internationally recognized mark of quality, reserved exclusively for outstanding winners. Indian Design with its rich roots, can be a great reference for global quality in thought and execution. Spread’s Red Dot win marks the beginning of an era where Indian design is not just participating in the global conversation, but leading it with imagination, scale, and purpose. Founded in 2015 in Bengaluru, India, Spread Design and Innovation is a creative engine for radical reimagination. A proud member of the World Design Organisation (WDO), Spread translates intent into impact, brands and experiences. Integrating strategy and craft, the physical and digital to explode possibilities. Spread’s Red Dot win marks a rediscovery of Indic roots for the nation and the world. Through the design of the system, brand and cohesive experience of ICB Indian Craft Brewery. Bring back our Beer Bengaluru is a young city, with the highest share of citizens in the age brackets of 19 years to 40 years. And with 71 microbreweries, Bengaluru wears the crown as India’s microbrewery capital. But so

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ICB Indian Craft Brewery

Uncategorized / spread

Spread Design and Innovation collaborated with Indian Craft Brewery (ICB) to craft a strategy, brand, positioning and experience that redefines the brewery landscape in India. ICB is more than a brewery; it is a cultural movement that transforms longing into belonging by reconnecting individuals with their roots and offering a sanctuary for meaningful connections. Spread’s approach involved creating a deeply evocative imagination property that blended Indic heritage with cutting-edge experiential design. From crafting a logo inspired by ancient Indic seals to designing sacred, sensory-rich spaces, every element of ICB resonates with authenticity and cultural pride. The result is a brewery that celebrates India’s ancient brewing traditions while introducing a bold, modern identity. Making ICB a beacon of authenticity, community, and fulfillment in Bengaluru’s thriving brewery scene. From Longing to Belonging In a fast-paced urban landscape, where emptiness often lurks beneath a life filled with material abundance, Indian Craft Brewery (ICB) emerges as an institution designed to craft fulfillment. At the heart of ICB lies a deep connection to Indic roots, blending the richness of ancient traditions with innovative experiences. ICB’s mission is to turn ordinary moments into extraordinary ones, transforming longing into belonging. The Purpose ICB is more than a brewery; it is a journey of rediscovery. It celebrates the essence of Indic civilization through taste, design, and culture. Rooted in the belief that true fulfillment comes from authenticity and connection, ICB crafts an experience that is personal, sensitive, and luxurious in its primal simplicity. It is a place where tradition meets modernity, offering a sanctuary for individuals seeking deeper connections, meaningful experiences, and a taste of their heritage. The Challenge With over 70 breweries in Bengaluru, the beer capital of India, the landscape is saturated with global influences but so far lacks a brewery that truly resonates with Indian roots. The founding team of ICB aimed to disrupt this space by introducing a culturally rich, deeply evocative craft brewery experience. Spread’s role was to conceptualize and create an imagination property that encapsulates this bold ambition. This required not just a rethinking of the brewery’s offering but also a complete reimagining of how culture, design, and gastronomy could coalesce to deliver an unparalleled experience. VARI The water carrier, quenching our thirst/s and easing our quests. Our story starts from precious crafted designer seals found in Indic Times. They were markers of wealth. The truest wealth is happiness. So we took the idea of our physical and spiritual journeys – Transcending boundaries, overcoming everyday challenges to find happiness out there and within. We are all Journeymen and women. The Vari is thus both the thirsty and the thirst quencher. Both you and your companion. ICB turns the Longing of the spirit into Belonging! Given the importance of water in our lives, we felt that the symbol should represent our journey and ICB be the people who satisfy our thirst, a soulful thirst for culture, for experiences, for taste, for experience that is heightened and extremely personal and sensitive. Real luxury is when we find our primal, native, true selves. To revitalise our drinking, eating, gathering, communing, celebrating culture, going back within to a space that is authentic, that knows us and that we know yet is bold and new. Spread engagement At Spread, we engage with ideas that challenge the status quo. We care deeply about culture and have a fierce pride in our civilization and in our roots. We are committed to elevating the human experience. In our geography with our deep stories. That the founding team of ICB was attempting something audacious at a deep and serious scale told us that we had the opportunity to create what we call an imagination Property. Madness was the one word the Founders used to describe their ambition, but I don’t think it is madness. It is the right idea at the right time with over 70 breweries in Bangalore, which is the beer capital of the country – it is surprising that in our minds we are so colonised that we don’t yet have a brewery with Indian roots. Actually, we have a culture of craft. Together we journeyed to the heart of the Indic civilization to find stories we could tell in the space and the experience, through the taste buds, through evocative ideas So this is our story, our roots, our experience revisited, we say it’s innonative, not just innovative. Beer has been brewed in India since at least 1500 BC, as attested by Vedic literature. The earliest beers were made from rice or millet. Beer symbolises friendship, loyalty and community and opens up possibilities. Beeroglyphs A series of illustrations with custom typography tell tales of long forgotten stories and shape the brand experience. Be it with beautiful names for spaces within the brewery or beer nomenclature. Distinctly ICB, the design language marks your entire experience with Beeroglyphs. You must ask for your own beeroglyph digital stickers as they do exist. No other Brewery brand must have so much design thinking or brand thought. That’s a challenge! A sacred space Brewing Community, Fermenting friendship, Crafting happiness. Crafted with an elemental palette. Bold custom Indic typography with beer codes. Pops of Indian colour…brand as a system that shows up in everything from the materials and flowers in the space to the food. For a chiseled and rich crafted and timeless feel, based on the seals, we created a custom font that we call ‘Varg’, Sanskrit for square. The type in the entire language comes from the Indic seals that were used to keep accounts of wealth. So the ICB logo is the mark of a clan leader, a new happiness that is a new wealth. It’s a new age typographic mark. The typography follows beer codes. But is an original crafted typeface. Coasting That stands for culture opinion art sustainability taste A vast secret space that feels sacred, has arches, halls and corridors that go on into infinity, a place with all natural elements – flowing water, very tall

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BTS Unbound

New Goa Airport / spread

SPREAD STORIES “>”>Bengaluru Tech Summit 2024 Launching a call for tech in Karnataka to be ‘unbound’. Karnataka has been at the forefront nationally and internationally. Breaking boundaries in innovation and tech. Karnataka is redefining the role tech plays in our everyday lives, imagining and boldly shaping the future. It’s Karnataka’s time and this is a call to all the tech leaders and enterprises to be Unbound! Bengaluru Tech Summit 2024 Asia’s largest Tech Conclave The Bengaluru Tech Summit (BTS) isn’t just an event; it’s a movement that has redefined how technology drives progress. For over 26 years, this iconic platform has been at the forefront of uniting innovators, industries, governments, and global communities to tackle challenges and craft solutions that shape a better tomorrow. In its 27th edition, BTS 2024, hosted by the Department of E, IT, and Bt, Government of Karnataka, takes center stage from November 19-21, 2024, at the iconic Bangalore Palace in the heart of India’s technology capital. This year, the spotlight is on the transformative power of technology to propel economic growth that serves people, protects the planet, and fosters shared prosperity. The summit embodies the spirit of collaboration, offering a unified platform that brings together GIA nations, industries, academia, and R&D. With 50000+ global exhibitors, 80+ conference sessions, 500+ trailblazing speakers, and vibrant multi-pavilion exhibition halls, BTS 2024 is more than a tech event—it’s a crucible of cross-sectoral, cross-border, and cross-community innovation. This year, the Department of E, IT & BT, Government of Karnataka, and MMActiv partnered with Spread Design and Innovation to create a bold call to action, visual vocabulary and experience design for BTS, Asia’s largest tech conclave. An aside, this was in fact Spread’s second innings with BTS, with its first avatar, named BengaluruITE.biz, being conceived and designed by the team in 2017. The theme #Unbound Spread has partnered with Govt. of Karnataka and MMActiv to conceive, design and launch a call and a movement for tech in Karnataka to be Unbound. Creating the communication, media assets and a vibrant experience for the Bengaluru Tech Summit 2024 Spread’s journey began with a singular insight, “breaking boundaries in tech and innovation, Karnataka is ready. To be unbound!” The State of Karnataka, India, has invested significantly in knowledge and talent. To evolve beyond Industry 4.0. Unite humanity and tech. Set technology free with human thought. To innovate and generate infinite possibilities. Result, 46 unicorns, India’s largest AI Talent Pool, 460+ GCCs, 150+ Incubators and accelerators. The world’s 4th largest Tech cluster. Where else but in Bengaluru, Karnataka, India where the State Government, institutions, investors and the people have come together in a unique PPPP (People Public Private Partnership), to create the world’s largest ecosystem for innovation at scale. Only a theme and a call like Unbound could bring alive the scale and impact of this innovation ecosystem, for the Bengaluru Tech Summit 2024. Unbound, thus, was chosen as the theme for Bengaluru Tech Summit 2024. Proudly expressed as ‘Apaara’ in vernacular Kannada. As a bold call to action, launched by the Hon’ble CM, DCM and Minister for E, IT, and BT and RDPR, Govt. of Karnataka over a gala breakfast meeting with innovation leaders from across the nation and the world. https://spread.design/wp-content/uploads/2024/11/BTS-Unbound.mp4 The look Art x Culture x Tech Unbound https://spread.design/wp-content/uploads/2024/11/0733-402b-9b23-2173e6b7689a.mp4 Design UNBOUND! Art x Culture x Tech UnboundIdeas x Business x World UnboundImagination x Inspiration x Innovation Unbound Spread’s inspiration was the Art x Tech Verse. We created a gallery of larger than life characters that diffuse, suffuse and infuse the experience with a look and visual vocabulary that makes BTS 2024 feel Unbound. Designing a tech show which is about possibilities for people, planet, profit unbound, presented artistically. Bringing it to life as installations, dynamic digital assets, giveaways, Tshirts and cool, youthful event merchandise. The Experience Immersive, Larger than Life The grand arch welcomes you as soon as you arrive at BTS 2024, with lights playing in a harmony of colors. Next, you come to the Pavilion, where installations of the BTS characters greet you, offering many a photoworthy moment. Giant trees become hotspots to exchange ideas and possibilities. The Dream Tree calls you, to tag your dreams and absorb the dreams of others. Then you walk through the portal to find yourself in a world of innovation and tech, entering the Bangalore Palace, where technicorns, innovators, investors and leaders from the world of tech run unbound. The experience at BTS 2024 immerses you, nudging you to answer the call within, to be unbound! The Gifts Craft Unbound BTS 2024 is truly the convergence of Art and Tech. Where skilled human hands and indigenous knowledge of generations found the global platform. Collaborating with the women of Sandur Kushala Kala Kendra, Spread designed and developed a unique Angavastram as Karnataka’s gift to distinguished guests, delegates and dignitaries from across geographies. The Films Karnataka Unbound https://spread.design/wp-content/uploads/2024/11/20241118_BTS_FINAL-FILM_LOGO-ETCHING-END-Final.mp4 Now, it was time to bring BTS 2024 alive on the big screen. The Spread Film and Design teams came together, crafting the narrative, curating, creating and editing dynamic visual assets and a powerful sound track to spread the call from Karnataka to the world to Be Unbound. When innovation touches the lives of millions of people from a cross section of the society; from flower sellers, to daily commuters, to fliers, to Namma Yatri drivers, to students, to the elderly, to the next gen, real magic happens. That’s when boundaries are broken…and life is unbound. We are proud to partner with Dept. of E, IT and B&T and MMActiv at the Bengaluru Tech Summit 2024, Asia’s largest tech conclave!

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A school that does not know the word no

New Goa Airport / spread

SPREAD STORIES Prarthana Central School Design Strategy, Brand Design, Digital Experience Design A school thatdoes not know the word ‘no’ New Goa Airport About the Project Spread Design and Innovation has developed the Brand Strategy, created a fresh Brand, the Identity Design System and developed the Digital Experience as a unique intellectual property for Prarthana Central School. Prarthana School was established in 2002, by Shri Ravi Belagere, an independent thinker, provocative journalist, maverick showman and visionary educationist – a man who had a dream – to make inclusion and equal opportunity the pillars of a unique education system, that breaks the mould of elitist quality education.The Brand Refresh project was catalysed by the next gen leadership seeking a Design mind and partner for a new journey. For which, conventional creative agencies are/were not enough. That was when Ms Lakshmi reached out to Spread online. The chemistry was instant, and a few meetings later, we were together immersing in the Brand Refresh for Prarthana.A sidebar : When Mr Karna and Ms Lakshmi asked our founders where they would want to start the project from, they mentioned that naturally, we would begin from the Founder. That we would like deep conversations and an understanding of his real intent. After this conversation, there was a period of silence. Unfortunately, the founder departed for his heavenly journey. And what was an exploration became a mission and a responsibility owned by the next generation. The Challenge Over two decades, the Prarthana dream has grown organically, with 7 campuses, over 7500 students and a 100% success rate in SSLC exams.But, as the locality (of Padmanabhanagar, South Bangalore) evolved, the milieu has changed. Making image and infrastructure the key drivers of choice for an aspirational middle class audience.Presenting the need for Prarthana to evolve, and emerge as a resilient next gen brand for next gen learners – one that represents the idea and values of the Founder, taken forward by the next gen leadership. SPREAD’S APPROACH School as a Live Brand ™ Is a school just good education infrastructure or is it a construct, an idea that is shaped consciously, a unique learning experience? This construct is the School Brand which is not a static construct but an alive and moving picture. The perception of the school brand is shaped by the many lives touched; in every moment. How then, can we play an equally active role to shape that perception every day, every second! If school infrastructure is the body, Brand is the soul of a school. I am Brand. Brand is me! Spread has developed Prarthana School as a Live Brand ™, that has the soul of the Founder, the aspirations and effort of the next generation and the resilient Prarthana leadership and team. Deploying the Live Brands ™ model to define the Brand Purpose, Positioning, Values, Pillars, Culture – Rituals, Heroes, Symbols and the identity design system for Prarthana School.Live Brands (Spread approach) : Brand is a living, breathing, consciously created, constantly evolving construct that is alive in the heart of the one it touches. Moments and experiences are ways to forge a connection. Brand is a unique feeling you feel when you feel a feeling that you have never felt before. Design Research The Spread Strategy team did a month long qualitative as well as quantitative design research with 200+ educators, 10+ parents, 40+ students and alumni deploying proprietary tools. Immersing deep to emerge with human centred insights about the past, present and future of Prarthana and its perception in the milieu. Defining the Brand Personality – if the Brand Prarthana were a person, how old would she be, what would she wear, how would she speak. Using methods of appreciative enquiry to understand the Big Dream that all stakeholders (students, parents, educators, principals, leadership and alumni) have for Prarthana. Insight All of these synthesised to arrive at the key insight that Prarthana builds inner strength, through positive affirmation.Talent exists. But talent alone is not enough. Positive affirmations create a Scaffolding effect, helping children combat the pesky ANTs (automatic negative thoughts). Giving them the confidence to catalyse their inner strength, so that they can find their own identity. (Like a Prayer, that fills you up with positive energy. No, at Prarthana your child doesn’t feel stifled in School). Solution Prarthana is a school where classlessness and fearlessness come together, to create a cultural springboard. For every student to find their own identity, to flourish as individuals.Thus, Prarthana shapes the next generation with positive affirmations, destroying constraints, boosting confidence while becoming a system and a platform for individual success – a scaffolding.The school brings out the good in every child– pushes every child towards greatness, by harnessing the Power of Positive Affirmations. By providing encouragement, nudging not just goodness but greatness in each child!Positive affirmations are positive statements that are encouraging and motivational. Children’s brains have more elasticity than adults. Given the right mix of positive affirmation, encouragement, skills and confidence empowers them to reach their full potential.Scaffolding represents high quality support. The metaphor of scaffolding is derived from mother–child observations. In his book ‘The Scaffold Effect’, world-renowned child psychiatrist Harold Koplewicz introduces the powerful new and clinically tested idea that this deliberate build-up and then gradual loosening of support is the single most effective way to encourage children to climb higher, try new things and grow from mistakes, and to develop character and inner strength. Brand Design Thus, harnessing the power of positive affirmations, we have designed Brand Prarthana as a school that does not know the word ‘NO’! As an Institution driven by its unique identity and the power of positivity. Where every child gets the scaffolding, positive affirmations, knowledge and confidence to find their inner identity, flourish individually. Brand Purpose Prarthana as a brand is committed to building self awareness, self belief, self confidence and self sufficiency in each and every child. Brand Values Continuous Self Development of the Mind, Body, Spirit Respect, Understanding and Humility Confidence in Thought, Intent

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A new world destination is calling

New Goa Airport / spread

SPREAD STORIES A new worlddestination is calling New Goa Airport The Challenge Globally over 300 million people travel to sun, sand and sea destinations every year. But Goa currently attracts only about 1 million of them. Industrial and infrastructure development in Goa is on the fast lane, poised to boost business traffic. Besides, nearly 3.7 lakh Goans live overseas, driving demand for travel. Despite all of this, the absence of direct connectivity to the State presents a bottleneck.Result, the growth and economic potential of Goa, which has the highest per capita GDP in India, was getting constrained.Presenting the need for a 24 / 7 connected airport that will help unlock the tremendous potential of Goa and her people. A green field project being developed in Mopa, North Goa on a public private partnership model between the Govt. of Goa, Govt. of India and the GMR Group. With a platinum level pre certification for green infrastructure, unwavering commitment to carbon neutrality, renewable energy initiatives, the New Goa International Airport will set new benchmarks in sustainability. 25% of the power consumption at the Airport will harness the power of the sun.Besides, significant efforts are underway to replenish and grow the green cover in and around the airport.World class facilities will ensure seamless operations and a hassle free, joyful passenger experience, every time.The foundation stone for the airport was laid by the Hon’ble Prime Minister Shri Narendra Modi in 2016, It is now being inaugurated by the Prime Minister in 2022. The Solution Destination Branding is coming of age. Where a place creates a unique feeling. Through a careful design of the overall brand and experience, physical and digital to evoke a special feeling. The place is no longer just a modern, fresh and functional space but a living, breathing construct and Brand in the heart and mind of the experiencer who immerses in it and is touched in unforgettable ways.At the New Goa Airport, the attempt is to make every traveller ‘feel Goa’ even before (or after) they experience many new facets of Goa physically. It is India’s first Destination Airport.The intention is to have high operational standards, sensory experience, and personal interactions. To be a space that is hygienic and helpful, has a happiness quotient and many new hurrah moments. The human experience arc is being thus designed. Designing a Destination Airport Brand and Experience Brand Strategy A detailed, multi-phase, research-based approach to collect information and develop insights about the airport consumer, other stakeholders, and the destination of Goa has been deployed to design the brand strategy for the New Goa Airport.Our work involved understanding business’ internal vision and objectives with clarity on assets, portfolio, service offerings, features Internal Scan Understanding the perspective of other stakeholders. Developing the Strategic Brand Identity: The Vertebrand Arrow™ and the Vintellity Workshop to distil the brand essence.A significant challenge is that for the Name of the Airport : The Government of Goa has reserved the right to name the airport and may do so close to the airport’s COD. Hence, a standby name will have to be used for completing the branding exercise. People Pulse Understanding the Airport Consumer: Mapping the emotional mind space, needs, expectations, preferences, consumer perceptions. Spread Strategy folks conducted 23 personal in-depth interviews across a cross-section of people, both from Goa and those who travel there. Conducted 8 free-wheeling appreciative enquiry groups (over 45 people in all) for the same. The aim was to decode wishes and aspirations of all possible travellers and businesses, plus to uncover Goa: its culture, its past, present and future, and its elusive spirit. Brand Pulse A creative and immersive exercise among members of the new airport team to explore their Travel Experiences and Inspirations, and their Expectations and Dreams for the new airport. Creative engagement and responses from 48 people of the GMR GOA Airport team and another 40 or so of the GMR Team Social Listening Over 13,000 conversations across social media, feedback portals, complaint forums etc. were analysed using AI/ML based NLP techniques to map the key dimensions of airport experience, both in India and abroad. We identified the key category drivers, the areas of concern and delight, and how individual airports perform on them. Destination Brand Strategy A new approach to airports’ development is emerging. Where airports are seen as not just vital infrastructure but destinations in and of themselves. Where passengers get a sense of place, enjoy their time and mark the airport and surrounds as a place of significance in and of itself.Goa is a unique and special national and international destination, the airport is being designed as a modern, light space with new and stylish hues, with art and design in its surrounds. A 2000+ acre airport city is also being developed, to give new opportunity and growth to a hitherto ignored region of Goa.Hence, a place or destination strategy was seen as the way forward. Creating the need to define the brand and experience at the get go.The Internal Vision for the new airport is to be seen as “India’s Window to the World”, as India’s first true Destination Airport.The objective is to deliver a state-of-the-art modern airport with the “real Goan soul, combined with GMR’s signature passenger experience”. The airport experience should encompass the dream holiday at Goa: Your Holiday Starts and Ends Here. The Promise : Delivering a New Goa unconstrained. Responsibly Experience valences Empathetic – Passengers are at the heart of everything we do. Sustainable – Setting new benchmarks as a green airport. Vibrant – Our airport is a living picture of Goa, its culture and its people. Free – Our airport thrives on the Goan spirit of freedom. Design Strategy New Beginning A creative and immersive exercise among members of the new airport team to explore their Travel Experiences and Inspirations, and their Expectations and Dreams for the new airport. To define their expectation and aspirations.New Vibe Mapping the geography, the history, culture of the emergent Goa and the positive possibilities. Along with

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